6 Advantages of Using Video Content in Your Marketing Plan

It is vital for businesses to be aware of emerging marketing trends and stay ahead of their competition. Video marketing is a growing feature that helps companies to drive their web presence, sales and customer engagement. There are numerous advantages to incorporating video content into your marketing plan. Here are just a few of them. 



Engage with your audience on social media

Using video on social media is a quick and easy way to share your message and keep your consumer engaged. Video marketing is the preferred medium for driving more views, consumer engagement and responses than any other social post.

Instagram, Facebook, Twitter, and LinkedIn have increasingly turned towards video as the format of choice, while the rise of TikTok has shown just how influential video content can be. Users view more than 1 billion hours of video each day on YouTube. 

Social media has advanced from a place to communicate with family and friends to an all-around destination for entertainment, the latest news and e-commerce inspiration. If you have recently logged onto a social media platform, the chances are you will have seen video content in the first 10 seconds. The reason for this is that video content usually performs best with most algorithms because it captures a viewer’s interest quicker and for a longer time than images. The longer a viewer engages with the video, the more likely an algorithm will expand that content to a wider audience. This explains why tweets with videos see 10x more engagement than those without. 

Increase conversions and boost sales

It is crucial for any business to grow to generate leads and convert them into sales. Conversion of leads either make or break a business. Luckily, video marketing can massively help a business increase conversions and boost sales. According to Forbes, 90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy. 

Video is such a versatile tool; it has not only changed the way consumers shop but also the way salespeople connect with and convert prospects. The backend analytics received help salespeople qualify and prioritise hot and cold leads. Video analytics on social media platforms like Facebook is one reason why in 2018 93% of businesses reported getting a new customer on social media thanks to video.

Strengthen organic search rankings

Adding video to your marketing plan will not only boost sales but also benefit other areas, such as web presence. Video content and search rankings go hand-in-hand. Video content increases the time users spend on your website. This informs Google that your website has quality content, which can help increase SEO, search engine optimisation. After all, YouTube is owned by Google which performs 3.5 billion searches per day.

Improve your click-through rate in emails

Including video content in your emails can improve them in numerous ways. By featuring a video in your email, you can increase open rates by 19% and click rates by 65%, while reducing unsubscribe rates by 26%. Video tracking allows you to see how users interact with the video (open, replays, etc…). This information can help define what type of content to include in your emails. The video content embedded into an email does not need to be extremely long or super informative. By just highlighting a simple message, upcoming sales promotion, or even thanking your customers for their business goes a long way. 

Engage with a mobile audience

Creating video content that is mobile-optimised is critical in a time where over 90% of consumers watch videos on their mobile devices. By incorporating video in your marketing strategy, you will not only be showcasing certain aspects of your business, but you’re also showing potential customers that you are up-to-date on trends and care about their experience when visiting your website. According to Google, 58% of smartphone users feel more favourable towards companies whose mobile sites or apps remember who they are and their past behaviour. Having mobile-optimised videos can ultimately lead to a consumer’s trust in your business and subsequently get you to more sales. 

Educate your customers and get your brand noticed

Visual content delivers a much more compelling experience than written content. Instead of writing about your products and services, educate your customers with videos to show them how they perform in action and explain benefits. Video can help you add a personal touch. Creating a video that tells your business’ story and shares details of what you do is a great way to let your consumer connect with your business emotionally. You will get your brand noticed by showing your company’s culture and what sets you apart from your competition. 

If you’re ready to start unlocking the benefits of video marketing for your business, contact Primeria today.