BetterMen

BetterMen Case Study

We have worked closely with Dan Stanley; founder of BetterMen, to ensure he can capture the needs of the many men that require his guidance. We have worked on a number of projects to encapsulate his campaigns and make them consistent throughout all platforms used.

Website

We designed and manage the BetterMen website. We update the website with press articles, podcasts, blogs and new services, we also monitor the SEO on the page regularly to ensure the website is fully optimised.

Our most recent project with Dan was to add landing pages for the launch of his Amazon Bestseller; Rethinking Masculinity, we continue to monitor sales data and send ongoing marketing to new customers.

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Rethinking Masculinity Book Launch

We worked closely with Dan to help launch his new book and make it visible online.

Email RSVPs for the book launch event

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Landing pages and pop ups added to the website

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Paid Media Advertising

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Email campaigns - including ongoing campaigns one the book has been purchased

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Bulletin

Once a month Dan sends out a bulletin to his customers, we send it via email and also post it on Linkedin for his followers.

Google Ads

We have run Google Ads for BetterMen promoting Dan’s services. These have resulted in new leads for Dan to follow up to convert into customers.

YouTube SEO

We have worked on optimising the BetterMen YouTube channel and videos by doing keyword research and applying it to video titles and links.

Brochures and Guides

We have produced a Speaker Kit and course guides for some of the services that BetterMen offers. These are available to download from the BetterMen website and Dan hands out physical copies when speaking at events.