By Manisha Mattu
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May 2, 2023
If you're a website owner or marketer, understanding your website traffic and audience behaviour is crucial to your success. That's where Google Analytics comes in. With its easy-to-use platform and powerful insights, Google Analytics can help you make informed decisions about your website and marketing efforts. From tracking audience behaviour to identifying traffic sources, this tool provides a wealth of information that can be used to optimise your website and improve your online presence. In this blog, we'll explore the key features and benefits of Google Analytics and some valuable tips for getting the most out of this powerful tool. Whether you're a seasoned pro or just starting out, this blog is a must-read for anyone looking to leverage the power of data-driven decision-making for their website.