8 Tactics That Have Been Proven To Increase Social Commerce Sales

If you want to increase your social commerce sales, you can do a few key things. From utilising social media platforms to connecting with customers on a personal level, here are 8 proven tactics to help you boost your business:

1. Use social media platforms to your advantage

Social media platforms like Facebook and Twitter are great for promoting your products and connecting with potential customers. Make sure to post engaging content that will interest your target audience, and use relevant hashtags to reach a wider audience.

2. Connect with customers on a personal level

People are more likely to buy from businesses they feel connected to on a personal level. When you connect with customers through social media, take the time to respond to their comments and questions. This will show that you care about your customers and are interested in hearing what they have to say.

3. Offer discounts and promotions

Discounts and promotions are a great way to encourage people to buy from your social commerce store. Make sure to advertise your deals on your social media platforms, and be clear about what the offer is and how to redeem it. About 93% of Shoppers Use a Coupon or Discount Code Throughout the Year. You can use social media to create a sense of urgency around your deals, by advertising them for a limited time only or while supplies last.

4. Provide excellent customer service

Excellent customer service is essential for any business, but it’s especially important for social commerce businesses. When customers have questions or problems, make sure to respond quickly and help them resolve the issue. More than 65% of people have higher expectations for customer service today than they did three to five years ago. (Netomi).  If you can keep your customers happy, they’ll be more likely to continue doing business with you and recommend you to others. There are a few key ways to ensure excellent customer service for your social commerce business:

• Make sure you have a dedicated customer service team in place to handle questions and concerns.
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• Respond to customer inquiries promptly, preferably within 24 hours.
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• Be available to help customers resolve their issues, whether that means providing a refund, exchange, or another form of assistance.
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• Follow up with customers after their issue has been resolved to make sure they’re satisfied.

5. Offer exclusive deals for social media followers

People who follow you on social media are more likely to be interested in your products and services. Offer exclusive deals and discounts to your social media followers to encourage them to buy from your store. You can also use social media to connect with customers and offer customer service.

Make sure to post frequently, and vary your content to keep things interesting. Use images, videos, and infographics to break up the text and make your posts more visually appealing. And most importantly, interact with your followers! Respond to comments and questions, and like and share their content. By building relationships with your followers, you’ll create a loyal customer base that will stick with you for years to come.

6. Use social media influencers to promote your products

If you want to reach a wider audience, consider working with social media influencers. Find influencers with a similar target audience to your own, and collaborate with them to promote your products. The Number of Influencer Marketing Related Services/Companies Grew by 26% in 2021. You can also use social media platforms to run ads targeting a specific audience. Paid advertising is one of the most effective ways to reach a larger audience quickly.

7. Create social media-friendly product descriptions

Make sure your product descriptions are easy to read and understand. Be clear and to the point in your writing, and try to avoid using language that only experts would understand. Include relevant keywords and hashtags so people can easily find your products when they’re searching on social media.

8. Use social media to build relationships with customers

Finally, remember that social media is all about building relationships. If you want to increase your social commerce sales, focus on creating connections with your customers. Respond to their comments and questions, offer exclusive deals and discounts, and provide excellent customer service. By building relationships with your customers, you’ll create lifelong fans of your business.

These are just a few proven tactics you can use to increase your social commerce sales. If you want to boost your business, focus on utilising social media platforms, connecting with customers on a personal level, and providing excellent customer service. By following these tips, you’ll be well on your way to success.

If you are struggling to increase your social commerce sales, Primeria can help. With a team of experienced social media professionals, we can help you create and implement a social media strategy to help you achieve your business goals.

Contact us today at 07717 111 516 to learn more about our services.