Top 7 Content Marketing Mistakes and How To Fix Them

Content marketing is one of the most important aspects of online marketing. It can help you build trust with your audience, establish yourself as an expert in your field, and drive traffic to your website. However, if you're not doing it correctly, you could be making some common mistakes that are hurting your results.

In this blog post, we will discuss the top 7 content marketing mistakes and how to fix them!

1. Not Having a Strategy

One of the biggest mistakes you can make with your content marketing is not having a strategy. Before you start creating any kind of content, you need to take the time to develop a solid plan. This plan should include your goals, target audience, key message and call to action. Without a strategy, it will be exceedingly difficult to measure your success and make necessary adjustments along the way.

2. Creating Low-Quality Content

If you want your content marketing to be successful, you need to ensure you're creating high-quality content. This means writing well-researched and engaging blog posts, infographics, videos, and more. If your content is not up to par, it's not going to do much for your business. Not only that, but low-quality content can hurt your reputation and turn people away from your brand.

3. Not Promoting Your Content

Another common mistake businesses make is failing to promote their content. Just because you've published a great blog post or video doesn't mean people are automatically going to see it. You need to put in the extra effort to promote your content on social media, your website, and other channels. Otherwise, it will get lost in the shuffle and never reach its full potential.

4. Not Measuring Your Results

If you're not tracking your content marketing results, you won't be able to tell if it's working. Ensure you're using analytics tools to measure your website traffic, social media engagement and leads generated. This information will give you a clever idea of what's working and what needs to be improved. Without data, it will be difficult to make necessary changes to your strategy.

5. Not Updating Old Content

One mistake that many businesses make is failing to update their old content. Just because you published a blog post a few years ago doesn't mean it's still relevant today. If you would like your content to stay fresh, you need to regularly update it with the latest information. This includes adding new data, changing outdated information and more. Not only will this help improve your SEO, but it will also keep people coming back for more. Over thirteen billion searches are conducted every day just through Google, and 86% of all online activity begins with a search engine.

6. Not Diversifying Your Content

If you're only creating one type of content, you're missing a lot of potential traffic. It's important to diversify your content so you can reach more people. This could include creating blog posts, infographics, videos, podcasts, and more. The more types of content you have, the better chance you have of reaching your target audience. 41% of marketers reported that original graphics, such as infographics and illustrations, are significantly helpful in landing their marketing goals.

7. Not Experimenting

Finally, don't be afraid to experiment with your content. Trying new things is the best way to see what works and what doesn't. So, don't be afraid to try new formats or strategies. The worst that can happen is that it doesn't work out, but you'll never know unless you try!

Content marketing is a fantastic way to improve your online presence and reach your target audience. However, it's important to avoid making common mistakes that could hurt your results.

By following the tips above, you can set yourself up for success with your content marketing strategy.

Here at Primeria, we can help you avoid making mistakes with your content. Contact us today or call us on 07717 111 516 for a FREE strategy session.