4 Tips for Increasing Your Brand’s Engagement

Running a business can be time-consuming, and it's only worth it if there's a constant income in quality leads!

But what happens if you put all your hard work in, and get nothing in return? 

No engagement means no growth. Social media algorithms won’t push your posts out organically and consumers won’t see your brand as often. It can get very stressful.

Primeria is a team of highly skilled experts in this field, and we know exactly what to do and when to do it to increase a brand’s engagement and quality leads.

Here are a few tips that we think might help you:

    1) Quick Response Time

Nobody likes to wait. It’s important to be on top of all your inboxes and reply to everyone as quickly as possible. This will make your customer feel much more appreciated and cared for. If you’re too busy to be glued to your inbox, you could set up an automated email which will go directly into their inbox so the wait time feels a bit shorter! 

    2) Ask Questions

Whether you’re sending out a newsletter, a freebie or posting on social media, you must ask questions. Ask your customers to reply to your email or to comment something on your post. It’s easier to get your audience engaging if you literally tell them what to do. Engaging with new people who are not necessarily customers yet, is also much easier this way.

    3) Make Your Content Shareable

If you put out content that your target audience wants to see, then they will engage with it, put it on their stories, send it to their friends or save it. It’s important to think like your target audience when posting and really recognise what they want to say. Try viral posts, relatable posts or you could even consider a couple of funny posts. This can get very tricky, we know, but having a social media presence is a huge help for any business so if you don’t think you can manage a task like this, consider outsourcing it.

    4) Get To The Point

The truth is, nobody will read a 5 thousand word post on social media, because people are there to scroll, relax and switch off. An average person's attention span on their mobile is 1.7 seconds. That means you have under two seconds to win someone over and grab their attention with your post! Focus on getting to the point in all your posts and if you still can’t cut it down, why not turn that one long post into 4 smaller ones? 

As a quick summary, it’s not hard to increase your engagement, as long as you put in the long hours. With this topic, you get exactly as much as you put in. If it might be too hectic to focus on your inbox, consistently strong social media content, engagement and more then you may want to consider outsourcing it to a team of professionals like Primeria. Our team has expertise in all the professional fields that you need in order to generate quality leads, increase your engagement and be on top of a consistently professional brand.

We can work with you on all things marketing such as your branding, graphic design, SEO, website design and management, social media, email marketing and more! For more information contact us through our website!