8 Tips For Marketing a Successful Business

Selling a high-quality product or service is important, but it’s also important to remember that it's 20% about the product and 80% about the marketing. After all, who would want to spend their money on a business that doesn’t have a strong, clean and professional presence? Good marketing makes your business seem way more trustworthy!

1. Have A Strong Base- Branding Is Key!

This sounds straightforward, but it’s so easy to forget. WHAT are you selling? WHY are you selling this? HOW are you communicating to your target audience? WHO is your target audience? Your brand needs a strong logo, brand colours, fonts, messaging, in most cases a mission statement, and more in order to look professional and legitimate. You must know and understand what your target audience wants to see! 

2. Focus on strong visuals

Would you shop on a website where the pictures are blurry and the logo is pixelated? No way! Whether you’re a big brand or a small business it’s essential to have strong, high-quality visuals for your business and sleek, on-brand, and high-resolution graphic design for your logos, graphics, banners, posters and more! Make sure you keep these visuals consistent and therefore on-brand.

3. Make sure your website shines

First impressions matter! When a customer looks at your website, it might be the first time that they meet your business, so make sure to have a strong, clean, professional and a coherent look at your business. Every page must align with your brand. Every banner and poster must scream your business’ ethos and every clip art and image should just make sense.

Another area that you should pay attention to is your Search Engine Optimisation (SEO) which essentially helps you get found on the internet! It increases website traffic and helps your business boost its credibility. Did you know that 67% of clicks go to the first 5 results displayed in search engines? This can all be a little tricky to understand but it’s essential if you’re looking to get found by your target audience online.

4. Social Media

Social Media can be easily overlooked but it is a super useful tool when it comes to getting your brand out there. Nearly 4 billion people use social media every day so make sure you don’t miss the chance to utilise this. You have the chance to reach people that you might not be able to with a physical flier or a billboard poster because of their location or other obstacles. 78% of salespeople using social media perform better than their peers.  You can grow your business’ audience organically (for free) by using the right hashtags, and keywords, posting at the right time and posting exactly what your target audience would want to see.

5. Consistency

Consistency is key. Don’t take this lightly. Everything you do must be done consistently in terms of when it’s done and the quality of how it’s done. It might not be easy and it will take time but if your business is not consistent how do you expect your customers to trust your business and come back to purchase your product or service over and over again?

6. Email Marketing

As mentioned before, having a social media presence will help a business grow. But what if Instagram or Facebook shut down tomorrow? How would you be able to reach your customers if you don’t have any other form of contact with them? Encouraging them to sign up for your email newsletters allows you to have their contact information in your database so you can stay in touch with them, remind them of your business and push your sales easily.

Email marketing can be tricky, you don’t want to come across as spam or overwhelm your customers because that could lead to them unsubscribing, or not even receiving your newsletters. It’s very important to get this right! 54% of all emails are classified as spam purely because of incorrect wording. The right form of email marketing can really give your sales a push.

7. Keep up to date with trends!

By this, we mean algorithms, keywords, hashtags, social media and all-around marketing trends. It’s important to know that the right marketing changes and shifts around according to what your target audience is interested in at the time. To gain maximum results from your marketing, make sure you keep up to date.

8. Have a strategy!

Marketing without a strategy is like building a house without a frame- it’s not going to end well. Make sure you have a plan (that works) and that is realistic so you can stick to it (consistently) 

To sum up, everything you do as a business, on the internet and off, must align with your brand, be professional and help you create high-quality leads. It’s not easy- but it’s worth it because successful marketing results in a successful business, and at the end of the day that is the goal, right? 

You don’t think you have time to perfect your skills in marketing? If you’re worried that you won’t get it right then contact Primera and have a free strategising session with us! Working with us will guarantee your business’ success and quality leads. Work smarter, not harder, right? We can work with you on all things marketing such as your branding, graphic design, SEO, website design and management, social media, email marketing and more! For more information contact us through our website!